Most Strategy Diesin the Follow-Up Questions.Mine Is Built for Them.
Creative strategist in New York, trained at Miami Ad School, with years of in-house communications and compliance work before I ever wrote a strategy deck.
Evidence first. Position second.
Before I ever wrote a strategy deck, I worked in jobs where every claim had to be checked before it went out. I ran internal and external communications for a German software company, working closely with legal and compliance on everything we published. I also reviewed companies for money-laundering risk as an AML analyst. That kind of work builds one habit above all: check the evidence before you trust the story.
Miami Ad School turned that habit into a full strategic process. Now I bring it to brand work — positioning, campaign platforms, and content systems that don't just sound sharp in a deck, but hold up when a client, a competitor, or a real audience starts asking questions. AI is part of my process, mainly research synthesis and concept exploration, so I see more options before I commit to the one worth defending. Today I freelance with small businesses, and I'm looking for a full-time strategy seat. If your team cares whether ideas survive scrutiny, we'll get along.
Three briefs. Three defensible answers.
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How the work gets done.
Research
Research
Deep cultural and competitive analysis to uncover real opportunities.
Strategy
Strategy
A clear strategic platform that guides every creative decision.
Creative Concept
Creative Concept
Bold ideas that express the strategy through compelling storytelling.
Execution
Execution
Polished deliverables ready for campaigns, pitches, and launches.
"AI explores the possibilities. I find the one that matters."
What I bring to a strategy team.
Creative Strategy
I find the one sharp truth inside a brand — then turn it into a platform every creative decision can run with.
Brand Positioning
I define where you stand, who you stand for, and the single thing you can own that no one else can take.
AI-Accelerated Ideation
I use AI to explore faster and wider — then use judgment to find the one idea worth building.
Campaign Concepting
From brief to big idea — integrated concepts built to stretch across every channel and actually launch.
Visual & Art Direction
A visual language and tone that makes your brand unmistakable at a glance.
Strategy & Pitch Decks
Narratives that make an idea land in the room, and hold up after it. Full decks available on request.
Let's talk.